Coastal Seafoods- Marketing Graphics + Recipe Pamphlets

Some designs I provided pro-bono for in-store marketing materials and branding for Coastal Seafoods St. Paul working from their existing style guidelines. I'm particularly proud of how the recipe tri-fold pamphlets turned out, highlighting each team member's personal tastes and preferences! I made use of Substance Designer for a fast workflow of randomly scattering the background elements, making it particularly easy to swap out which graphics I used for each recipe. I'm proud to say as well that within the first three months of release, related products have seen an increase in sales by an average of ~12% per product.